70s Nightclub Style Makes a Comeback: Fuzzy Coats Have Become the Festive Essential Key Piece
Although the iconic New York nightclub Studio 54 closed almost four decades ago, its unique fashion influence continues strong.
This season, the focus isn't on see-through bodysuits but on the furry, fuzzy coats and wraps favored by celebrities and club-goers as well.
With the holiday social calendar approaching, the distinctive Studio 54 coat is experiencing a major comeback.
Retail Data Reflects the Popularity
One of the hottest items from a latest partnership between a high-street brand and a designer brand is a cropped, cream, shaggy jacket with oversized lapels.
At another department store, searches for brown fake fur coats have surged 190% year on year.
The demand for secondhand fuzzy items is also rising, with queries for synthetic fur increasing by over 250% in the last six months on a popular secondhand platform.
"It's a one and done coat," says a senior fashion editor, adding that it serves as the central piece of an ensemble.
The editor likes to style her own oversized furry version with hipster jeans or tights and micro shorts.
Television Fashion Mirrors the Look
The style is showcased in a latest Netflix romantic comedy series, where a sister sports a caramel fuzzy jacket to a informal dinner.
When questioned about her daring look, the sister responds, "You told us to dress up. It's fashion!"
Emergence of the "Boom Boom" Vibe
The trend fits into what an American style analyst is terming "glam excess."
Inspired by the glamour and opulence of late-80s New York, this aesthetic evokes wealth, champagne, smoking, short skirts, loose morals and, naturally, fuzzy textures.
Like that time, the trend is emerging during a volatile financial climate.
Boom boom is very much about embodying the lifestyle you aspire to rather than the one you have to endure.
Contemporary Fabrics and Tongue-in-Cheek Opulence
While animal fur was everywhere during Studio 54's heyday, today's versions are mostly made from lambskin—a byproduct of the meat industry—or man-made fabrics like polyester.
The trend represents a tongue-in-cheek luxury—like a famous Muppet has taken over with exaggerated silhouettes and surprising colors.
Star Adoption and Exclusive Drops
An English creator was an early instigator of this movement. Her shaggy coats with curly proportions have been worn by top singers.
Because of high interest, these coats are now only sold in limited collections. An upcoming release includes a pink and grey style akin to a large pom-pom, as well as animal and zebra-print versions with dramatic fuzzy trim.
"If you can only buy one thing, you don't want it to be a plain jumper or a pair of ordinary pants, you want a standout piece," says a magazine editor-in-chief.
This feeling is shared by a fashion director at a major retailer, who describes it "an unexpected, playful element" that doesn't require a complete ensemble.
Final Mood Lifter
Ultimately, the shaggy coat can act as a fantastic mood lifter.
"It doesn't have to cost a fortune," notes the expert, "and it's going to make you feel glam when everything else is pretty dreary."
